Project Completion: Yes

Budget: No budget

The request for a new booth to be designed for a large corporate event with Whole Foods Market allowing for two points of purchase. This booth was designed for versatility, longevity, mobility, and an efficient operations flow. Before the design of this booth their was a new booth designed every year. Not sustainable, not financially responsible, and caused the event team to learn a new booth assembly every year. This design reduced the waste of a booth every year by creating a versatile booth. Each of the 8 pieces of the booth can be placed in a variety of different configurations catering to any venue that Allegro attends. The peg style wall always wide range of merchandising, signage, and storytelling to be done. Materials were chosen for longevity and sustainability. Using a construction grade plywood for longevity and Wilsonart veneer(high sustainability mission).