ALLEGRO COFFEE ROASTERS FIXTURES
Project Completion: Yes
Budget: Under $2500
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The existing retail wall at Allegro's flagship coffee shop for impulse buying and package product purchase was on a decline due to the location. The design team evaluated a more strategic location and asked for new fixtures to be designed. The design allows for multiple products and equipment to be displayed, mobility for the fixtures to easily be moved for events or other necessities, within brand guidelines and materials, and designed for longevity and sustainability. The project was also successfully negotiated with the fabricator to be under $2500 including taxes and delivery fee.

SketchUp/V-Ray

SketchUp/V-Ray

SketchUp/VRay
Fixture Completed

Fixture Completed
ALLEGRO COFFEE PRODUCT FIXTURES FOR WHOLE FOODS MARKET
Project Completion: Yes
Budget: Fixtures under $300 each.
Design and manage a new branded fixture series for coffee and tea for coffee bars within Whole Foods Market. Successfully negotiated pricing with vendor to have the large fixtures under $300 each and the small fixtures under $150 each. The design was a collaboration with a local fabricator with the goal to design for longevity and sustainability. The designs allow for each shelf to be removed and replaced if damaged verses the full unit being tossed. My main responsibilities were management of project including design process, overall design aesthetic, materials, and branding, shipment and coordination to over 350 stores, vendor management, and payment processing.

SketchUp/V-Ray

Fixture Schematics

SketchUp